Program Overview
The BS in International Marketing provides you with a solid foundation in the fundamental principles of marketing while immersing you in global strategies and cross-cultural approaches. You'll learn how to develop effective marketing campaigns that transcend borders and cultures, analyze global data and trends to make strategic decisions, and acquire essential technological skills to create innovative solutions for modern marketing challenges.
What You'll Learn
Develop marketing campaigns for diverse cultural contexts
Analyze and interpret global market data and trends
Use marketing technologies like Lean Startup, SAS, SAP, and Microsoft tools
Collaborate with multinational companies on practical projects
Create sustainable and innovative marketing solutions
Understand consumer behavior across different markets
Program Benefits
Prepares you for global marketing careers
Combines traditional marketing with digital strategies
Offers hands-on experience with real companies
Develops both analytical and creative skills
Provides international business perspective
Career Opportunities
International Marketing Manager
Digital Marketing Specialist
Market Research Analyst
Brand Manager
Advertising Executive
E-commerce Manager
Marketing Consultant
Consumer Insights Analyst