Program Overview
The MS in Digital Marketing and E-commerce provides comprehensive training in developing 360° marketing strategies for digital campaigns and sustainable business growth. This program teaches you to integrate social media, SEO, SEM, and paid media while mastering essential tools like Google Ads and Meta Ads. Through practical applications, you'll learn to create impactful brand messages and strategically engage audiences across digital platforms.
What You'll Learn
Design and execute complete digital marketing strategies
Master social media marketing across major platforms
Implement effective SEO and SEM campaigns
Optimize paid media advertising (Google/Meta Ads)
Develop data-driven e-commerce solutions
Analyze and improve campaign performance
Create cross-platform brand communication strategies
Program Benefits
Covers all key areas of modern digital marketing
Hands-on training with industry tools and platforms
Focus on ROI-driven marketing strategies
Taught by active digital marketing professionals
Combines strategic thinking with technical skills
Career Opportunities
Digital Marketing Manager
E-commerce Strategy Director
Social Media Marketing Lead
SEO/SEM Specialist
Digital Content Strategist
Performance Marketing Analyst
Growth Marketing Manager