Program Overview
The BS in International Marketing provides students with a solid foundation in the fundamental principles of marketing while immersing them in global strategies and cross-cultural approaches. This program equips students with the skills to develop effective marketing campaigns, analyze global trends, and create innovative solutions for modern marketing challenges. Through practical projects and collaborations with multinational companies, students gain hands-on experience and prepare for successful careers in the dynamic field of international marketing.
What You'll Learn
Develop effective marketing campaigns that transcend borders and cultures
Analyze global data and trends to make strategic decisions
Acquire essential technological skills, including tools like Lean Startup, SAS, SAP, and Microsoft
Engage in practical projects in collaboration with multinational companies
Create innovative and sustainable solutions for modern marketing challenges
Program Benefits
Gain a deep understanding of global marketing strategies and consumer behavior
Develop cross-cultural communication and negotiation skills
Learn to leverage technology and data for impactful marketing decisions
Build a professional network through industry collaborations and internships
Career Opportunities
International Marketing Manager
Brand Manager
Market Research Analyst
Digital Marketing Specialist
Global Sales Manager
Advertising Executive
Product Manager
Public Relations Specialist