Program Overview
The MS in Digital Marketing and E-commerce is designed to equip students with the skills to craft compelling 360º marketing strategies for effective digital campaigns and long-term growth. This program provides a deep understanding of how to integrate social media, SEO, SEM, and paid media seamlessly, while mastering essential tools such as Google Ads and Meta Ads. You will also explore digital communication and social media marketing, enabling you to strategically engage with your target audience and create impactful brand messages that resonate across various platforms.
What You'll Learn
Develop comprehensive digital marketing strategies for long-term growth.
Gain expertise in social media, SEO, SEM, and paid media integration.
Master essential tools like Google Ads, Meta Ads, and analytics platforms.
Learn to create impactful brand messages and engage with target audiences effectively.
Explore e-commerce strategies and digital communication techniques.
Program Benefits
Prepares you for high-demand roles in digital marketing and e-commerce.
Combines theoretical knowledge with hands-on experience through real-world projects.
Focuses on the latest tools and trends in digital marketing and e-commerce.
Provides opportunities to work on live campaigns and case studies.
Equips you with the skills to make a real impact in the digital marketing field.
Career Opportunities
Digital Marketing Manager
E-commerce Strategist
Social Media Manager
SEO/SEM Specialist
Content Marketing Manager
Brand Manager
Digital Analytics Consultant
Marketing Communications Specialist